Trust is the foundation and the cornerstone for all that we do. Our word is our bond and we must maintain complete confidence in our integrity among employees and customers or all our other efforts are meaningless. Inside and outside of our family of companies, people must be able to rely on us.

Professional and enthusiastic service is our basic product in every business; it is the essential, defining characteristic which can create lasting relationships with our customers and set us apart from our competitors. We will constantly strive to ensure that we are both willing and completely able to serve those who look to us for products, services, or assistance.

The relationships that bind us together, both within our family of companies and externally to the larger communities where we live and work, must be characterized by certain basic values. We will respect the uniqueness of every human being and appreciate the strength that lies in differences. We will work hard and cooperatively, seizing opportunities to improve our own lives and the lives of our neighbors. We will build mutually sustaining relationships and communicate openly, thus illuminating our strengths and our weaknesses, our achievements and our needs for growth and improvement.

It is our shareholders’ willingness to leave their capital invested with us that makes everything we do, all we achieve, possible. We will reward their confidence in our stewardship, both by prudently protecting their capital and also by continuing to provide them exceptional long-term returns on their investment. Only through profitable and growing operations will we meet their expectations and our own personal and business goals.

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Southland National Insurance Corporation has been based in Tuscaloosa, Alabama since its founding in 1969, and is currently active in two lines of business, Advance Funeral Planning, marketing preneed and final expense products through funeral homes and related agents, and Supplemental Benefits, the administration of insured and employer funded dental and supplemental benefits plans.

Southland National is a legal reserve life insurance company, with an A.M. Best Company rating of B+ ("Very Good").  The Company is authorized to write business in Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Kentucky, Indiana, Louisiana, Mississippi, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas and Virginia.


The mission of Southland National Insurance Corporation is to:

• Provide the best possible insurance and financial products, marketing assistance and administrative services for our customers
• Build mutually beneficial relationships with our clients, ensuring the highest levels of customer satisfaction
• Add value for our customers, employees and stockholders